Privacy Policy
Last Updated – 1-OCT-2026
Whitestons Online Ltd respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit whitestons.co.uk, contact us or place an order with us.
Who We Are
Whitestons Online Ltd operates the Whitestons website and online store.
Contact details:
Email: info@whitestons.co.uk
Phone: 07310 101059
Address: 108–109 Shireland Road, Warley, Smethwick, B66 4QJ
Information We Collect
We may collect personal information including:
- Your name
- Billing and delivery address
- Email address
- Telephone number
- Order details
- Payment and transaction information
- Messages or enquiries you send to us
- IP address, browser information and device information
- Information collected through cookies and website analytics
We do not normally store your full payment card details. Payments are processed through the payment provider available at checkout.
How We Use Your Information
We may use your personal information to:
- Process and manage your orders
- Arrange delivery or collection
- Contact you about your order
- Respond to questions and customer-service enquiries
- Process returns, refunds or complaints
- Prevent fraud and protect our website
- Maintain our business and accounting records
- Improve our website, products and customer service
- Understand how visitors use our website
- Send marketing communications where permitted by law
Our Lawful Bases for Using Your Information
Depending on why we use your information, we may rely on:
Contract – where we need your information to process an order, take payment, arrange delivery or provide customer service relating to your purchase.
Legal obligation – where we are required to keep or provide information to comply with tax, accounting or other legal requirements.
Legitimate interests – where necessary to operate and improve our business, prevent fraud, protect our website and provide customer service, provided these interests do not override your rights.
Consent – where your consent is required, for example for certain cookies or marketing activities. You may withdraw your consent at any time.
Payment Information
Payments made through our website may be processed by third-party payment providers.
These providers may collect and process payment information according to their own privacy policies and security procedures.
Whitestons does not normally receive or store your complete debit or credit card details.
Delivery Information
When necessary to complete your order, we may share your name, delivery address, telephone number and relevant delivery information with our delivery drivers, couriers or delivery partners.
We only provide the information reasonably necessary to complete your delivery.
Who We May Share Your Information With
We may share personal information where necessary with:
- Payment providers
- Delivery drivers and courier companies
- Website hosting and IT service providers
- Website analytics and cookie providers
- Accountants, professional advisers or insurers
- Government authorities, regulators or law enforcement where legally required
We do not sell your personal information to third parties.
Cookies and Analytics
Our website uses cookies and similar technologies to operate the website, remember preferences, understand website usage and improve our services.
Some cookies are necessary for the website to work. Other cookies, such as analytics or advertising cookies, may require your consent.
More information is available in our Cookie Policy.
How Long We Keep Your Information
We only keep personal information for as long as reasonably necessary for the purpose for which it was collected and to meet legal, tax and accounting requirements.
Order, invoice and transaction records may need to be retained for several years to comply with UK tax and accounting obligations. UK government guidance generally requires companies to retain relevant tax records for six years from the end of the financial year they relate to. GOV.UK
Other personal information will be deleted or securely anonymised when it is no longer required.
How We Protect Your Information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
International Data Transfers
Some companies that provide website, analytics, payment or technology services may process information outside the United Kingdom.
Where personal information is transferred internationally, appropriate safeguards required under UK data protection law will be used where applicable.
Marketing
We may contact you about our products or services where permitted by law.
You can ask us to stop sending marketing communications at any time by contacting us at:
Stopping marketing communications will not affect important messages concerning an existing order.
Your Data Protection Rights
Depending on the circumstances, UK data protection law may give you the right to:
- Ask for a copy of the personal information we hold about you
- Ask us to correct inaccurate information
- Ask us to delete your personal information
- Ask us to restrict how your information is used
- Object to certain uses of your information
- Ask for certain information to be transferred to you or another organisation
- Withdraw consent where we rely on consent
To exercise any of these rights, contact:
We may need to verify your identity before responding to your request.
Complaints
If you have concerns about how Whitestons uses your personal information, please contact us first so we can try to resolve the issue.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK regulator responsible for data protection.
Links to Other Websites
Our website may contain links to third-party websites.
Whitestons is not responsible for the privacy practices or content of third-party websites. You should review their privacy policies before providing personal information.
Changes to This Privacy Policy
We may update this Privacy Policy when our services, website or legal obligations change.
Any updated version will be published on this page with a revised “Last updated” date.
Contact Us
For questions about this Privacy Policy or how we use your personal information, contact:
Whitestons Online Ltd
Email: info@whitestons.co.uk
Phone: 07310 101059
Address: 108–109 Shireland Road, Warley, Smethwick, B66 4QJ
